Fine jewelry begins long before the first sketch. It starts with materials chosen for their integrity, strength, and natural beauty. From recycled solid gold to carefully selected stones, each element plays a role in shaping pieces made to be worn and kept.
Solid Gold
Solid gold is an alloy of pure gold blended with other metals to enhance strength and durability. The karat value indicates the proportion of pure gold within the piece. At Norm Jewels, we only use recycled and certified gold.
10K Solid Gold
Containing 41.7% pure gold, 10K is the most durable option. Its higher alloy content makes it especially resistant to wear, ideal for everyday jewelry that is meant to last.
14K Solid Gold
With 58.5% pure gold, 14K offers a balance between durability and richness of color. It is a versatile choice, widely favored for fine jewelry worn daily.
18K Solid Gold
Composed of 75% pure gold, 18K is prized for its deeper, warmer tone and refined feel. It is softer than lower karats and often chosen for statement pieces and special occasions.
24K Gold VERMEIL
Gold vermeil is a traditional jewelry technique that combines a solid sterling silver core with a layer of pure gold. Our gold vermeil pieces are finished with at least 2.5 microns thick 24K gold, which is thicker than most brands, offering a rich, luminous surface while maintaining the structure and weight of silver beneath.
Gold vermeil provides the appearance of solid gold at a more accessible price point. Each vermeil design is crafted for elegance and is best worn with intention.
DIAMONDS
NATURAL DIAMONDS
Formed deep within the earth over billions of years, natural diamonds carry a sense of rarity and geological history. Each stone is unique, shaped by time and nature. We supply our certified diamonds only from conflict-free, and ethical suppliers. Every Norm diamond is supplied in accordance with the Kimberley Process.
LAB-GROWN DIAMONDS
Created using advanced technology that replicates natural conditions, lab-grown diamonds are chemically and optically identical to natural diamonds. They offer the same brilliance and durability, with a more controlled and traceable origin.
SEMI-PRECIOUS GEMSTONES
Semi-precious gemstones bring color, depth, and individuality to jewelry. Each stone is selected for its tone, clarity, and natural character. Variations in shade, inclusions, and texture are part of what make each gemstone distinctive. No two stones are ever exactly alike. Our gemstones are cut and set to enhance their natural beauty, allowing color and light to interact subtly rather than overpower the design. These stones are chosen not for uniformity, but for expression—adding personality and nuance to each piece.
